BlipZones™ is a complete, easy to use, mobile marketing platform that will enable companies or brands to reach their specific target audience and offer a one-to-one interactive communication. The basic system supports all Bluetooth enabled mobile phones.
The network can be geographically widely spread: Each BlipNode (Bluetooth Access Point) is connected to a central server through the internet (either wired or wirelessly using third party products).
Campaign managers can therefore login from any web browser to the content management system hosted on the BlipZones™ Server. Here all the customers' campaigns can be defined, content can be uploaded and live statistics be seen for the complete network.
An end-user with a Bluetooth enabled mobile phone can get location dependent information from the BlipZones™ system whenever the mobile phone is within reach of a BlipNode. BlipZones™ offers opt-in via registration zones, intelligent campaigns dependent on location, time, user interest and previously received content - all this is possible due to the networked architecture and even offers possibilities to integrate to SMS gateways for even further reach.