Via the Content Management System running in a web browser, the operator can login to upload content, define campaigns and see statistics from any location in the world.
A campaign runs for a specified period of time and contains any number of messages.
Each message can be setup:
- for a specific period of the campaign time
- to be a recurring message within the campaign period
- to be dependent on which other messages have been delivered (and the time interval after receiving the previous message)
- to be prioritized (so that some advertisers have higher priority than others)
- to be randomized (so that different advertisers gets a fair share of the bandwidth)
- in which zone(s) this message should be sent in
- to which user groups should receive this message
- to register a user receiving this message in a pre-defined user group
These very flexible message settings allows for simple to very sophisticated campaigns - covering all needs. And at ANY time the operator can change any message of the campaign and the changes will take immediate effect - a truly dynamic system.
As all campaigns are controlled from this central interface campaign management can be done very efficiently.
The complete campaign management part of the system uses an open WebServices API allowing for integration to any external data sources or other Content Management Systems.