BlipZones™ partner Aura has run the first FMCG produt on their adshel network

Pharamacare's BRUT became the first FMCG product to run a campaign on Aura Interactive's Adshel Bluetooth network this spring in Australia. With locations in Sydney and Melbourne, people passing-by were invited to download an interesting short video clip to their mobile phone.

The campaign exceeded expectations with more than 25000 clips downloaded over a 2 weeks period. Opt-in to the campaign were twice as high as adshel's initial campaign 6 months prior.

Elvira Lodewick, Adshel’s Marketing Director says: “We are really excited about the huge success of this campaign. Brut choose Adshel Mobile as the key medium with which they can reach their young tech-savvy male target consumers and immediately measure the results on cut-through. We are very proud that our mobile network, combined with the frequent update of the campaign’s poster and digital content, delivered just that”.

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