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Mobile Marketing and Location Based Services

 

Monitoring road traffic

14 June 2010


BLIP Systems is now launching BlipTrack™ as a tool for measurement of drive times.

Measurement of current drive times are mainly carried out by an ANPR (Automatic Number Plate Registration) system, but BLIP Systems is now launching a new solution based on Bluetooth.
 
The solution works by implementing 2 or more Bluetooth sensors along the road. These sensors will detect mobile phones or other equipment with Bluetooth in the cars that passes by.
 
During 2 pilot projects completed the last 6 months, it was concluded that the share of vehicles, which can be measured in such way equals approximately 20%.
 
BlipTrack™ has been on the market for the last 2 years and is currently implemented in airports worldwide for queue measurement through security in airports such as Copenhagen airport, Manchester, Oslo and Brussels airport.
 
To test if same technology could be applied for traffic analysis, In December 2009, BLIP Systems successfully completed a pilot project at the E45 Limfjords tunnel. The pilot project proved that it is possible to detect equipment such as mobile phones even at high speeds.
 
The BlipTrack™ solution is a complete solution, where BLIP Systems delivers Bluetooth sensors, which via 3G modem transfers data in real-time to a central BlipTrack™ server. The sensors run on either permanent electricity or on battery.
 
The BlipTrack™ server saves the data from the sensors and calculates the average drive times. These drive times can be followed in real-time via web based user interface. The historical drive time can be analyzed and presented through a number of configurable reports.
 
The other pilot project needed to analyze the number of trucks entering into a lay-by, the time spent there and typical arrival and leaving times. Approximately 3000 vehicles were analyzed, where it was concluded based on that sample that the duration spent in the lay-by was an average of 10 hours with a typical arrival time of 6pm.
 
The pilot projects concludes that it is not necessary to analyze very vehicle to receive enough data for analysis of various synopsis - no a reasonable sample size can provide more than sufficient data to provide a history of events. Based on speed, the system can even detect if you are a car or a pedestrian/biker.
 
The BlipTrack™ solution is far cheaper alternative to most of the camera solutions applied today, easier to install and measurement is not affected by weather or road works. 
BLIP Systems A/S - Hækken 2 - DK-9310 Vodskov - PH. +45 98 25 82 00 - sales@blipsystems.com