The Village Roadshow wanted to deliver a successful campaign for Sherlock Holmes that generated awareness amongst all people aged 16-39 ahead of the film's release, and ultimately would drive ticket sales during the lucrative Christmas & New Year period. A Roadshow film campaign delivered across the BlueZone® network, managed by Aura Interactive.

 

The campaign conceived by OMD, Village Roadshow and Adshel included a broadcast campaign on Adshel's network of 200 Bluetooth shelters, which is connected to Hoyts BlueZone® network to deliver branded content including a video trailer and screensavers to pedestrians and cinema-goers. The mobile component specifically aimed to create an environment where consumers can interact with the brand.