Buena Vista International uses Bluetooth for movie launch

Buena Vista International uses Bluetooth solution by BLIP Systems partner EUROBATE in Norway. The campaign is in cooperation with JCdecaux and Carat Media.

The BlipZones technology was chosen for the "Youthbuster" movie launch of ScaryMovie4. Specific Outdoor poster sites was chosen and the poster itself included the communication message: Turn your Bluetooth on, to receive free ScaryMovie4 content.

The campaign was received well and considered a successful branding communication in connection with the launch. The target audience of the campaign had shown a great interest and enjoyed the free content download, which was apparent in the campaign results.

 

Even more interest was created within the advertising arena after the campaign combination of outdoor poster sites and Bluetooth technology meant that Eurobate (technology and content provider), JCDecaux (Outdoor Media Owner) and Carat Media (Media and planning Agency) received a National advertising award.

 

To find out more about Eurobate, visit their website:

www.eurobate.no