World biggest Bluetooth stadium with 90 Bluetooth Nodes

Brief
Whenever Everton Football Club play at their home field 40,000 fans gather at Goodison Park. Although Everton FCalready has a well established fan club they didn’t feel that all the options for creating extra entertainment and sportingexperiences before, during and after a match had been fullyexplored and utilized. BLIP Systems partner More Mobile Relations was chosen as Everton FC saw a big potential in usingthe mobile phone to both create extra value for visitors at thestadium and also for strengthening the club loyalty. Furthermore,there was an unutilized sponsor potential in includingnew media in Everton’s general marketing.

Solution
More Mobile Relations therefore implemented the world’s biggestBluetooth installation in one single location. A total of 90 Bluetooth nodes were placed in 58 zones, which is already equipped with flat
screen TVs. During matches the flat screen TVs show programsfrom Match Day Media (a sports channel) and here theBluetooth services are promoted to the fans.

In the Bluetooth zones the core product of More’s solution is distributed – a java application. This is first and foremost a fan guide containing everything a fan could possibly want to know about Everton FC. The fan guide is continuously updated with the latest news andstatistics during the matches. You can also receive latest news, sponsor materials such as free music and any stadium announcements as a simple Bluetooth messages on your mobile.

Results
The location and event based stadium solution to EvertonFootball Club has shown positive results. For every campaign being pushed out via Bluetooth at the stadium, over 1.000 fans downloads the content and application. The number is constantly rising as more and more fans become aware of the new mobile possibilities – both through the marketing but also through word-to-mouth amongst fans.

Everton FC gives the fans a better sporting experience at the stadium, hence increasing club loyalty and the solution provides Everton with a new and better offer towards their sponsors as the solution allows them to reach the target group in a new and improved way.