Skattejagt (Treasure hunt) - A free mobile tourist guide

A new mobile technology, integrated as a tourist guide, offers an additional experience for the children as well as the adults visiting Telemark, Norway.

The mobile application guide provides important information regarding the Skattejagt (Treasure hunt) competition, as well as description of all of its 17 various exciting attractions around Telemark, competition and even news about the upcoming events of the area. 6 Bluetooth zones are deployed, which provides information updates, offers and information about the specific location such as a videoclip of the nearby attractions. All the communication of relevance to the user.

The concept of Skattejagt (Treasure hunt) was initially implemented in the summer of 2004. The story is based around the Mountain King in Telemark and the siblings Ib and Lullu, who are searching for the minarals from the Mountain Kings amour.

The concept of Skattejagt (Treasure hunt) was initially implemented in the summer of 2004. The story is based around the Mountain King in Telemark and the siblings Ib and Lullu, who are searching for the minarals from the Mountain Kings amour. The stones are scattered across Telemark after the Mountain King fought the King of Elves. On arrival in Norway, the children will receive a start package, which includes a large treasure map, a treasure chest and a leaflet with Ib & Lullu stories. You then visit the various attractions, where the children will participate in an activity & answer a treasure hunt question related to the activity. The summer of 2006 sees the innovative implementation of Bluetooth & a mobile phone application as entertainment and information platform to Skattejagt (the Treasure hunt) - all part of an interactive marketing mix.

The Clients behind Skattejagt (treasure hunt) and the mobile phone tourist guide are Fjellturisme in Norway & Telemarkreiser. The concept and full marketing strategy has been developed by BlipZones partner N'volve.