Documentation of passenger movement patterns is crucial to greater efficiency when planning and optimizing the position of airport retail outlets, gates and services. With a BLIP Systems Flow Analyzer Solution, airport management gains vital statistical information about the time spent by passengers - area by area and shop by shop, from check-in to boarding. The Flow Analyzer also provides detailed information about passengers flows. All this is achieved by using the advanced Bluetooth technology in passenger mobiles.
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Optimizing business
Optimal usage of resources is key today. This ranges from maximizing profits on concession areas, reducing staff usage, stretching existing capacity without investing in new facilities etc. Knowledge about passenger flows is key to all this, because it enables the airport managers to negotiate concession rates, based on objective measurements, optimize shopping areas to maximize revenue, allocate terminal staff based on detailed knowledge about peak times and optimize gate planning to level out usage of terminal facilities etc. Our solution enables airports to monitor how their passengers moves around in the entire airport.
Valid information to base decisions on?
Today the planning processes that determine the expansion of airport facilities and the positioning of retail outlets, restaurants and other services is often based on assumptions, and not on accurate factual and statistic information. Manual spotting and tracking of a few selected passenger flows through the airport is time consuming in terms of staff and unreliable because of few and approximate data.
With the BLIP Systems Flow Analyzer solution, which is purpose-designed for airports, passenger movements around the airport can be tracked, monitored and statistically analyzed in its entirety.
Get the full picture
The Flow Analyzer provides a wide range of area by area data: Footfall, Penetration, Time spent, etc. and the data may be viewed down to minute by minute. The solution is also capable of finding the dominating routes and answer questions like: “How many percent of the passengers will turn right in to the Tax-Free show after the security screening?”
Cost optimized solution
By introducing virtual zones between the Bluetooth sensors, the Flow Analyzer provides a detailed analysis of an area without covering the entire area wall to wall with Bluetooth sensors, which again reduces the cost and resources for implementing and installing the solution.
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