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Museums |
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When visiting Museums, the user is informed that this has the offer of a truely "mobile" experience by turning on their Bluetooth in mobilephones. Here a user can either download a Museum application with lay-out plan, exhibition details, additional information about pieces on displayed, cross promotions with other sites and for instance merchandise promotions.
BlipZones even provides the possibility of location dependent information. Specific pieces at the museum that you would wish to provide more information about, like text about each piece, include a sound clip from the battlefield or maybe a short video of the production process of a piece. The user takes the information with them after leaving the Museum and can enjoy a 're-visit' by viewing files received or share the experience. Information provided adds another dimension to Museums and their exhibitions.
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Business benefits for BlipZones Operator (& their customers):
- reduction in on-going production cost of paper brochures
- provide value-added services to the user
- increase the Museum experience for the user
- potentially creating viral mobile marketing by user
- sponsorship opportunities
- probably less maintenance cost than current "audio/visuel" system |
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