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Mobile Marketing and Location Based Services

BlipTrack™

What is tracking with BLIP Systems

BLIP Systems BlipTrack™ Server contains several functions and features of a huge advantageous to the decision makers at e.g. airport operations, shopping malls etc.

Access to real time statistical data about visitor movement patterns gives a strong and reliable tool to improve Capacity Management or to optimize operations in general.

 

How does it work
The system is capable of tracking Bluetooth phones in the public without any user interaction. Collected data is complete anonymously and cannot be linked to the person. The network is capable of detecting and storing all the movements made by Bluetooth phones at the site in a database.

Bluetooth phones can be tracked on distances up to 30 meters from the access point.

Our system is based on Bluetooth. Penetration of Bluetooth phones is high and the percentage of public discoverable Bluetooth phones is sufficient for statistics. The penetration of public detectable phones has been verified throughout airports installations in Europe to be in the range from 12-16 % by comparing Bluetooth data from our airport installations.

Our BlipTrack™ Queue & Flow Modules monitor and document dwell and queue times:
  • Understand, document and present queue/dwell time – 24/7/365
  • Plan efficiently – based on statistically reliable information (in real-time)
  • Prove or reject adherence to SLA’s

BLIP Systems A/S - Hækken 2 - DK-9310 Vodskov - PH. +45 98 25 82 00 - sales@blipsystems.com